Media Institutions

Media Institutions

Media Institutions are the handful of companies that can develop high quality media texts and products and distribute them widely and easily.

Its outstanding how few companies have control over the mass of media that is produced each year for example in the USA only five major institutions have control over nearly all the 'visual media' such as TV and films.

Examples of leading media institutions:
(top) 20th century Fox
(bottom) Universal

Critics argue that the concentration of media ownership offers an individual or a company a huge amount of influence and could result in a loss of variety in media products.

 

These media institutions are able to stay dominant in their fields by making the largest profit from their film. They do this by making their films seem more professional than others in order to make audiences more willing to watch their product. For these large corporations there are simple steps to ensure that your film looks professional to an audience one of these steps is to advertise your film often to a large target audience which I will cover more detail in the next blog.
An example of a media institution is Warner Bro's which buys up companies that produce and distribute films so when they have created a film buy using the film producing companies they can then use the sister company to distribute the film with ease.
For a list of the biggest six media institutions click on this link http://en.wikipedia.org/wiki/Media_conglomerate