National Readership Survey- http://www.nrs.co.uk/
the NRS provides readership estimates for the UKs biggest newspapers.
American Broadcasting Company- http://abc.go.com/
ABC is a broadcast television network created in 1943.
Broadcasters Audience Research Board- http://www.barb.co.uk/
BARB is the official source of television viewing figures in the UK. They continually develop new ways of measuring what the UK are watching.
Bookseller- http://www.thebookseller.com/
Bookseller is a company that provides news on the book publishing industry and provides the latest press reports about he publishing sector.
New ways to measure audience is using new technologies such as social networking sites, online forums and YouTube which help give media companies to easily compose an accurate measure of audience.
Types of research
Quantitative- quantitative research is mainly number based, has closed questions to generate exact answers and very factual e.g. questionnaires
Qualitative- qualitative research includes an analysis of existing products, open questions to generate answers open to interpretation and individual preferences e.g. interviews or focus groups.
Considering Audience
Audience Engagement- this describes how an audience interacts with a media text. different people react in different ways to do the same text.
Audience Expectations- these are the ideas the audience have in advantage of seeing a media text. this particularly applies to genre pieces. don't forget producers continually play with or shatter audience expectations.
Remove abc as not a research site - apologies
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