Media Distributions & Marketing
Distribution
The distribution of media products is how companies ensure that their film or TV series is as widespread as possible this involves having their films to have as many runs as possible in a large amount of cinemas or broadcasting a show to more than one channel.
By doing this companies optimise the chances of making profit as having a film available at multiple cinemas makes it open to a wider audience and having as many runs of the film as possible it gives audiences a choice which time is most favourable to them increasing the chances of them seeing the film.
Another way of successfully distributing your film is to have it released at the most favourable time of the year for its genre for example if the films genre was horror then they may try to have the film released around Halloween.
Marketing
Film companies also use marketing to increase the profit from the film. They do this is marketing a film increases its status and peoples awareness of it.
there are two main types of marketing used by corporations to market their films:
Viral Marketing
This technique is mainly on the internet and involves the spreading of the film on existing social media sites like Facebook or Twitter.
Guerrilla marketing
This technique uses low cost and unconventional marketing strategies to raise awareness for a product e.g. unscheduled stunts before the products release.
An example of a film that has used this method of marketing is Borat, by holding fake press conferences and also released the first 4 minutes of the film on YouTube a week before the release of the film allowing it to be spread virally over the nation.
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| Example of a film having multiple runs giving the audience a wider choice of viewing time |
By doing this companies optimise the chances of making profit as having a film available at multiple cinemas makes it open to a wider audience and having as many runs of the film as possible it gives audiences a choice which time is most favourable to them increasing the chances of them seeing the film.
Another way of successfully distributing your film is to have it released at the most favourable time of the year for its genre for example if the films genre was horror then they may try to have the film released around Halloween.
Marketing
Film companies also use marketing to increase the profit from the film. They do this is marketing a film increases its status and peoples awareness of it.
there are two main types of marketing used by corporations to market their films:
Viral Marketing
This technique is mainly on the internet and involves the spreading of the film on existing social media sites like Facebook or Twitter.
Guerrilla marketing
This technique uses low cost and unconventional marketing strategies to raise awareness for a product e.g. unscheduled stunts before the products release.
An example of a film that has used this method of marketing is Borat, by holding fake press conferences and also released the first 4 minutes of the film on YouTube a week before the release of the film allowing it to be spread virally over the nation.
Create separate posts for distrib and marketing
ReplyDeleteOVERALL FEEDBACK
You are missing some posts. See below. What you have done is very good Jeremy - a good 'B'. You could get a higher grade by using more media and completing all work - For an 'A' grade I expect to see students do additional posts so expand ut or research further into areas that interest you. Go to the library and research into film theorists further or short films etc - see me if you want to achieve more.